Franklin Square Deli

Franklin Square Deli had just changed hands, and the new owner needed to get the word out fast. With almost no social presence and a downtown Kent location competing for attention, the deli needed a way to reach locals where they already spend their time — their phones — without a big ad budget.

We took over the deli's TikTok and built a consistent short-form video engine — filming on-site, cutting scroll-stopping content around the food and the shop's personality, and posting on a steady weekly cadence engineered for the For You page. Every post was designed to put the deli in front of nearby people who had never heard of it.

• Social Media Management
• Short-Form Video
• Content Strategy

In a single month the account went from a standing start to 45.9K video views and 21.9K total viewers — a 111% jump — with 3.1K likes, 604 shares, and 243 comments. 90.5% of those views came from the For You feed, meaning the vast majority reached people who didn't already follow the deli. Followers climbed to 814, with 811 net new in the period. Most importantly, it showed up in real life: the owner reported customers coming in specifically because they'd seen the deli on TikTok.

TikTok analytics for the 30-day period ending July 16, 2026, shared with the client's permission.